Guiding Questions

Here are some questions to consider when you're writing:

About the user

• Who is reading this?
• What background knowledge do they have?
• What are their goals?
• What are their pain points?

About the context

• Where are they physically?
• What device are they using?
• Are they in a rush?
• Have they been to this page/screen before? How Often?

About the goals

Ideally, what we would like them to do after reading?

About the brand

How do we want the overall experience to feel?