Guiding Questions

Here are some questions to consider when you're writing:

About the user

  • Who is reading this?
  • What background knowledge do they have?
  • What are their goals?
  • What are their pain points?

About the context

  • Where are they physically?
  • What device are they using?
  • Are they in a rush?
  • Have they been to this page/screen before? How Often?

About the goals

Ideally, what we would like them to do after reading?

About the brand

How do we want the overall experience to feel?