- Use as few words as possible. Avoid unnecessary and redundant information.
- Avoid large blocks of text.
- Avoid long, complex sentences.
- Use natural, conversational language, no bullshit.
- Contractions are okay to be used. "Here's a list of projects we’ve released & contributed to." Instead of "Here is a list of projects we have released & contributed to". They make the text more human
- Avoid developer/designer-focused terminology, unless you’re writing for them.
- Use active voice "The boy hit the ball" not "The ball was hit by the boy".
- Avoid complex verb structures.
- Remember, we empower positive change.
- Always try to write sentences positively, not negatively.
If you don't read anything else just read this:
- When you are writing here you are representing Startaê. You are speaking for yourself and for it
- Think problem are you solving to who is reading and how are you solving it
- Even if you cannot solve their problem try to help somehow (: - positive change
- You are a human writing for other humans
- Be simple. simple words. simple sentences.
- Being fun and relatable is more important than being formal
- Always try to be positive (:
- Make sure at least one more person reviews your text