Like Design, text is more than a sum of its words.

Just like good UX/UI/Code, a good text considers the brand and the user. To engage our customers, we need to talk in a way that connects with them.

When you are writing for Startaê, you are carrying forward your voice and representing Startaê at the same time. We take writing to heart; that's why it's important to us that care about every little detail of your copy.

Remember that: "Consistency is the key to building and maintaining a strong, trusted brand, which is why adhering to our voice, tone, and style guidelines is so important." - Couldn't write it better than Mailchimp did.

In order to achieve those goals, we make sure our content is:


Before you start writing, ask yourself: What purpose does this serve? Who is going to read it? What do they already know and what don't they know?


"Simple writing is persuasive. A good argument in five sentences will sway more people than a brilliant argument in a hundred sentences. Don’t fight it." Get rid of words that don't add any meaning and always try to use simple words and sentences.


What are the dots you are connecting? What is the perspective you are bringing to the table? And don’t be afraid to break a few rules if it makes your writing more relatable.


What do you want the reader to feel at when reading that content?